Dateline: May 18, 2017 Marketing Week article by Leonie Roderick: Unilever’s ‘Sustainable Living’ brands, which include Hellmann’s, Dove and Ben & Jerry’s, delivered more than 60% of the company’s growth in 2016.
From Unilever’s Sustainability section of their website: “Helping our people drive sustainable growth”.
In 2016 the number of Sustainable Living brands in our top 40 brands rose to 18, and they again grew faster than the rest of the business – this time by 50%. Combined, they delivered more than 60% of Unilever’s growth in 2016. Our six biggest brands are Sustainable Living brands – household favourites such as Knorr, Dove, Dirt is Good (our laundry brands, which have different names in different markets), Lipton, Rexona and Hellmann’s. See Embedding sustainability for more.
Our Sustainable Business team supports our top 40 brands on integrating sustainability through workshops, ‘how to toolkits’ and best practice guidance. External partnerships bring the latest thinking into the business to help and inspire our brands. For example, our partnership with the Ellen MacArthur Foundation encourages innovation around the Circular Economy.
From website – “Sustainable sourcing for suppliers”
The sourcing of our agricultural raw materials is a big contributor to our environmental footprint, so working in close alliance with supplier partners who share our values and want to grow sustainable businesses with us is vital.